![]() Microsoft also expressed concern over how it would make bug fixes and updates significantly more demanding on the app developers. In addition, the company noted that Apple players would need to navigate to each title in the App Store and download it, rather than selecting from a list in a single app. Microsoft explained that Apple customers would receive Xbox titles significantly later to those on the streaming services. ![]() ![]() The company had sent emails to Apple, as seen by The Verge, that explained that it wouldn't be practical - to Microsoft or App Store customers. Microsoft had concerns about turning each game into an individual app. If a developer wanted a game to exist on iPhone or iPad, the game would be required to have an individual App Store listing.Īpple even went as far as loosening gaming rules to allow developers to create catalog apps - that is, apps that would direct users to individual App Store listings. This prevented Netflix-like cloud gaming services such as Google Stadia, Nvidia GeForce Now, and Microsoft xCloud from existing on Apple's App Store. Apple's terms of service bans cloud gaming services from the App Store due to a requirement that "each game must be downloaded directly from the App Store."
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